Advocacy, Public Affairs and Influence
These activities are complementary and can be integrated to achieve strategic objectives. They represent the solutions developed by Velours to support the repositioning of your company in complex, dynamic, and demanding local environments.
| KEY DIFFERENCES
Methods
Advocacy relies on mobilization campaigns and actions; Public Affairs focuses on regulatory monitoring and stakeholder engagement; Influence leverages authority, credibility, and the tools of influence marketing.
Objectives
Advocacy aims to promote social and political change; Public Affairs seeks to inform and influence government decision-making; Influence aims to shape behaviors and perceptions.
| CASE STUDY
A European multinational was facing challenges in executing contracts with state-owned enterprises in the country. Through a combined strategy, Velours analyzed the local context and achieved favorable outcomes for its client with contractual partners, while also helping restore the company’s image in the national market.
Speak with our Risk Management and Strategic Intelligence specialists
Get in touch and conduct your business with complete peace of mind.