Market and competitive studies
We provide in-depth analysis of a sector, region, or consumer profile to assess demand potential, purchasing behavior, market trends, and barriers to entry. This analysis serves as a critical foundation for strategic decisions related to market expansion or product launches.
We also conduct strategic assessments of key competitors, both direct and indirect, focusing on their positioning, differentiating advantages, business practices, and vulnerabilities. This approach enables the identification of differentiation opportunities and the anticipation of market developments.
| PROPOSED SOLUTIONS
Feasibility analysis for entry into new regional or international markets
Assessment of economic, regulatory, cultural, security, and logistical factors related to geographic expansion.
Monitoring of strategic movements
Tracking mergers and acquisitions, product launches, and positioning changes that may impact the market.
Competitive benchmarking
Detailed comparison of products, pricing, distribution channels, communication strategies, and customer experience.
SWOT analysis of key players
Identification of the strengths, weaknesses, opportunities, and threats of the most relevant competitors.
Sector trends and innovation studies
Monitoring emerging dynamics, disruptive technologies, and regulatory developments impacting the sector.
| CASE STUDY
Velours was commissioned by a company in the solar energy sector to conduct a competitive study focused on new market entrants already operating in the energy and distribution fields. Leveraging its multidisciplinary team, Velours identified competitors’ strengths and weaknesses, analyzed the profiles of their key strategic leaders, assessed their competitive advantages and disadvantages, and measured the impact of these new entrants on the market. Following this in-depth assessment, the client was able to adjust its competitive strategy and secure the maintenance of its market share.
Speak with our Risk Management and Strategic Intelligence specialists
Get in touch and conduct your business with complete peace of mind.